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Search Engine Optimization (SEO)

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15 hours

About Course

This is an in-depth course and it is designed to equip you with the essential skills and knowledge to improve your website’s visibility and ranking on search engines. Even if you’re a marketer, business owner, or aspiring SEO specialist, this course covers the fundamental and advanced techniques needed to optimize your website and drive organic traffic. It will help you to understand SEO basics and also implement advanced strategies and tools. You will also learn how to enhance your site’s performance and achieve better search engine results.

Here is a highlight of what to expect:

Expert Instruction from SEO Specialists: Learn from experienced SEO professionals who will share practical insights, tips, and real-world examples of successful SEO strategies.
Real SEO Projects: Apply what you’ve learnt through practical projects, including conducting keyword research, optimizing web pages, and building backlinks to enhance your SEO skills.
Certification: Upon completion, you’ll receive a recognized certificate from Coo Media, validating your expertise in SEO and boosting your professional credentials.

Introduction to SEO: Gain a comprehensive understanding of SEO principles, including how search engines work, key ranking factors, and the importance of SEO for online visibility.
Keyword Research and Analysis: Learn how to conduct effective keyword research, analyze search intent, and select the right keywords to target for optimizing your content and improving search rankings.
On-Page Optimization: Discover techniques for optimizing individual web pages, including meta tags, headings, content structure, and internal linking to enhance relevance and user experience.
Technical SEO: Understand more about advanced SEO practices related to website structure, site speed, mobile-friendliness, and technical elements that impact search engine crawling and indexing.
Off-Page Optimization and Link Building: Understand strategies for building high-quality backlinks, managing online reputation, and leveraging social media and other channels to boost your site’s authority and visibility.
SEO Analytics and Performance Monitoring: Learn how to use SEO tools and analytics to track performance, measure results, and refine your SEO strategy for continuous improvement.

Course Content

Introduction to SEO
Understanding SEO Basics and Search Engine Algorithms; The Role of SEO in Digital Marketing

Understanding SEO Basics and Search Engine Algorithms
The Role of SEO in Digital Marketing

Keyword Research and Analysis
Conducting Keyword Research and Identifying Target Keywords; Analyzing Search Intent and Keyword Competition

On-Page Optimization
Optimizing Meta Tags, Headers, and Content Structure; Improving Internal Linking and User Experience

Technical SEO
Enhancing Site Speed and Mobile-Friendliness; Implementing Structured Data and Fixing Crawl Errors

Off-Page Optimization and Link Building
Strategies for Acquiring High-Quality Backlinks; Managing Online Reputation and Leveraging Social Media

SEO Analytics and Performance Monitoring
Using SEO Tools for Tracking and Analysis; Measuring SEO Success and Refining Your Strategy

Instructors

Coo Media

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26 Courses

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Level All Levels
Duration 15 hours
Last Updated September 25, 2024

Search Engine Optimization (SEO)

About Course