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Google Ads Search Campaign

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16 hours

About Course

This detailed course is designed to equip you with the knowledge and skills needed to create, manage, and optimize effective Google Ads search campaigns. Whether you’re a digital marketer, business owner, or aspiring PPC specialist, this course provides a comprehensive guide to mastering Google Ads and driving targeted traffic to your website. From setting up your first search campaign to analyzing performance metrics and refining your strategy, you’ll learn how to leverage Google Ads to achieve your marketing goals.

Here is a highlight of what to expect:

Expert Instruction from Google Ads Professionals: Learn from experienced Google Ads specialists who will provide practical insights, strategies, and real-world examples of successful search campaigns.
Practical Google Ads Projects: Apply your skills through practical projects, including setting up and managing search campaigns, creating ad copy, and analyzing campaign performance.
Certification: Upon completion, you’ll receive a recognized certificate from Coo Media, validating your expertise in Google Ads search campaigns and enhancing your professional credentials.

Introduction to Google Ads: Understand the fundamentals of Google Ads, including how search campaigns work, key terminology, and the benefits of using Google Ads for digital marketing.
Campaign Setup and Structure: Learn how to create and structure search campaigns, including setting up ad groups, choosing keywords, and writing effective ad copy.
Keyword Research and Targeting: Discover techniques for conducting keyword research, selecting high-performing keywords, and utilizing negative keywords to optimize your targeting.
Ad Creation and Optimization: Know more about the best practices for crafting compelling ad copy, designing effective ad extensions, and optimizing ads for higher click-through rates and conversions.
Performance Monitoring and Analytics: Learn how to use Google Ads analytics tools to track campaign performance, measure key metrics, and make data-driven decisions to improve results.
Advanced Strategies and Best Practices: Discover advanced strategies for bid management, audience targeting, and leveraging Google Ads features to maximize campaign effectiveness.

Course Content

Introduction to Google Ads
Understanding Google Ads and Search Campaigns; Key Terminology and Benefits of Google Ads

Understanding Google Ads and Search Campaigns
Key Terminology and Benefits of Google Ads

Campaign Setup and Structure
Creating and Structuring Search Campaigns; Setting Up Ad Groups and Choosing Keywords

Keyword Research and Targeting
Conducting Keyword Research and Selecting Keywords; Utilizing Negative Keywords and Refining Targeting

Ad Creation and Optimization
Writing Compelling Ad Copy and Designing Ad Extensions; Optimizing Ads for Click-Through Rates and Conversions

Performance Monitoring and Analytics
Using Google Ads Analytics Tools to Track Performance; Measuring Key Metrics and Making Data-Driven Decisions

Advanced Strategies and Best Practices
Bid Management and Advanced Targeting Strategies; Leveraging Google Ads Features for Maximum Impact

Final Project and Application
Creating and Managing a Complete Google Ads Search Campaign; Showcasing Your Work and Applying Best Practices

Instructors

Coo Media

4.4

0 Student

26 Courses

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Level All Levels
Duration 16 hours
Last Updated September 25, 2024

Google Ads Search Campaign

About Course