Digital Marketing

0.0
(0)
0 Enrolled
18 hours

About Course

This all-encompassing digital marketing course is designed for individuals looking to become marketing genius, as well as experienced marketers wanting to stay updated and ahead of trends. It covers everything from the basics of search engine optimization (SEO) and social media marketing to advanced strategies in pay-per-click (PPC) advertising, email marketing, and analytics. Whether you’re a business owner aiming to drive traffic to your website or a professional wanting to enhance your marketing skills, this course will equip you with the tools needed to create impactful marketing campaigns.

Here is a highlight of what to expect:

  • Instruction from Industry Experts: Learn from seasoned digital marketers who share their real-world insights and strategies, helping you apply these techniques to your campaigns.
  • Practical, Real-World Projects: Work on real-life case studies and projects, creating and optimizing marketing campaigns that you can use to showcase your skills.
  • Certification: You will receive a recognized certificate of completion from Coo Media, boosting your credibility as a digital marketer and enhancing your professional profile.

What Will You Learn?

  • Search Engine Optimization (SEO): Learn how to optimize websites and content to rank higher on search engine results pages (SERPs) and drive organic traffic.
  • Social Media Marketing: Master the art of creating effective marketing strategies on platforms like Facebook, Instagram, LinkedIn, and Twitter to engage and grow your audience.
  • Pay-Per-Click (PPC) Advertising: Develop skills to create targeted ad campaigns on platforms like Google Ads and social media, optimizing your budget for maximum ROI.
  • Email Marketing: Build and nurture email lists, create high-converting email campaigns, and understand the importance of personalization in email marketing.
  • Analytics and Data: Gain the ability to analyze campaign performance using tools like Google Analytics to make data-driven marketing decisions.

Course Content

Introduction to Digital Marketing
Understanding Digital Marketing; Key Marketing Channels and Their Roles

  • Understanding Digital Marketing
  • Key Marketing Channels and Their Roles

Search Engine Optimization (SEO)
On-Page and Off-Page SEO Strategies; Keyword Research and Content Optimization

Social Media Marketing
Building Social Media Strategies for Different Platforms; Content Creation and Community Engagement

Pay-Per-Click (PPC) Advertising
Creating and Managing Google Ads Campaigns; Optimizing PPC Campaigns for Maximum ROI

Email Marketing
Developing Effective Email Campaigns; Automation and Personalization Strategies

Analytics and Data
Using Google Analytics for Tracking and Reporting; Measuring Campaign Success and Making Data-Driven Decisions

Instructors

CM

Coo Media

4.4
0 Student
26 Courses
No Review Yet
No Review Yet