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Copywriting

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20 hours

About Course

This comprehensive copywriting course is designed to equip you with the skills needed to write persuasive, engaging, and conversion-focused content. Whether you’re new to copywriting or looking to refine your craft, this course will teach you how to create compelling copy for websites, ads, emails, and social media that resonates with your target audience and drives action. From mastering the psychology behind persuasive writing to structuring copy for maximum impact, this course is your gateway to becoming a professional copywriter.

Here is a highlight of what to expect:

Expert Guidance from Professional Copywriters: Learn from industry professionals who share their insider tips and techniques to help you create high-converting copy.
Real-World Projects: Work on practical copywriting projects, including writing ads, emails, and landing pages that will enhance your portfolio and showcase your skills.
Certification: Upon completion, you’ll earn a recognized certificate from Coo Media, validating your copywriting expertise and boosting your credibility.

Foundations of Copywriting: Learn the principles of persuasive writing, including how to identify your audience’s needs, craft powerful messaging, and drive conversions.
Writing for Different Platforms: Master writing for various mediums, including website copy, email campaigns, landing pages, ads, and social media posts.
Headline and CTA Creation: Learn how to craft attention-grabbing headlines and calls-to-action (CTAs) that encourage readers to take the next step.
Storytelling in Copywriting: Discover how to use storytelling techniques to create emotionally engaging content that connects with your audience.
SEO Copywriting: Gain skills in optimizing your copy for search engines, helping your content rank higher and attract more organic traffic.

Course Content

Introduction to Copywriting
Understanding the Role of Copywriting in Marketing; Key Copywriting Principles and Techniques

Understanding the Role of Copywriting in Marketing
Key Copywriting Principles and Techniques

Writing for Different Platforms
Creating Effective Website Copy; Crafting Compelling Ads and Social Media Posts

Headline and CTA Writing
How to Write Headlines That Grab Attention; Designing CTAs That Drive Conversions

Storytelling in Copywriting
Using Stories to Create Emotional Connections; Incorporating Storytelling into Your Marketing Copy

SEO Copywriting
Optimizing Your Copy for Search Engines; Using Keywords to Increase Organic Traffic

Advanced Copywriting Techniques
Persuasion Tactics and Psychological Triggers; Testing and Refining Copy to Improve Performance

Instructors

Coo Media

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26 Courses

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Level All Levels
Duration 20 hours
Last Updated September 25, 2024

Copywriting

About Course