Basics of an E-Commerce Website

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12 hours

About Course

This foundational course in e-commerce website development is designed to provide you with a comprehensive understanding of building and managing an online store. Whether you’re a business owner looking to launch your first e-commerce site or an aspiring web developer interested in e-commerce, this course covers everything you need to know about setting up a successful online shop. This course explains more about choosing the right platform and optimizing your site for sales. You will also learn how to create a user-friendly, high-performing e-commerce website.

Here is a highlight of what to expect:

  • Learn from E-Commerce Professionals: Gain insights from experts in the field who will share practical tips and real-world strategies for building and managing successful e-commerce sites.
  • Hands-On Website Building: Create a functional e-commerce website during the course, applying the concepts you learn to develop a real online store.
  • Certification: Upon completion, you’ll receive a recognized certificate from Coo Media, validating your knowledge and skills in e-commerce website development.

What Will You Learn?

  • Introduction to E-Commerce Platforms: Explore popular e-commerce platforms such as Shopify, WooCommerce, and BigCommerce, and learn how to choose the right one for your needs.
  • Website Design and User Experience: Understand the principles of designing an attractive and functional online store, focusing on user experience (UX) and user interface (UI) best practices.
  • Product Management: Learn how to add, organize, and manage products on your site, including setting up product categories, attributes, and variations.
  • Payment Gateways and Security: Discover how to integrate secure payment gateways and ensure the security of transactions and customer data on your e-commerce site.
  • Marketing and SEO for E-Commerce: Learn strategies for driving traffic to your site, including search engine optimization (SEO), email marketing, and social media promotion.

Course Content

Introduction to E-Commerce Websites
Overview of E-Commerce and Online Store Models; Choosing the Right E-Commerce Platform

  • Overview of E-Commerce and Online Store Models
  • Choosing the Right E-Commerce Platform

Website Design and User Experience
Design Principles for E-Commerce Websites; Creating a User-Friendly Page Navigation and Checkout Process

Product Management
Adding and Organizing Products; Setting Up Product Variations, Attributes, and Inventory

Payment Gateways and Security
Integrating Payment Gateways and Payment Options; Ensuring Site and Transaction Security

Marketing and SEO Strategies
Optimizing Your E-Commerce Site for Search Engines; Using Email Marketing and Social Media to Drive Sales

Advanced E-Commerce Techniques
Implementing Customer Reviews and Ratings; Managing Discounts, Promotions, and Loyalty Programs

Instructors

CM

Coo Media

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